Hard Truth #1: If your sales letter doesn't hit all the right, hot buttons your reader is off to the next great thing.

There's a lot of pressure in knowing that the very first 10-20 words on your sales letter are the most important for you... and possibly your family. It's like having to earn a Perfect 10.0 in the Olympics to win Gold yet you've never done better than 3.7 all season long. Will you Win the Gold and stand atop the podium of success or stare at your competition, stuck on the bench with nothing to show for your efforts?

Hard Truth #2: Your sales copy's ultimate success or ultimate failure hinges on how persuasive your headline is.

You scramble desperately for the answers but they just won't appear. You spend every exhausting night and day dusting off every book you have in your possession just to try to find one small glimmer of hope. The most exciting headline you come across is just slightly more exciting than watching grass grow.

You dig deep in every corner of your computer's hard drive and to the ends of the internet in search of that one, right, winning answer. You only become more sick and tired of the endless regurgitated info that is scattered across the internet like a faulty landmine waiting to blow up in your face.

Hard Truth #3: If you aren't a skilled master copywriter you won't find the answers in your head, which means you must find help from someone or something -- FAST!

Your next "Great Idea" is to hop online and find a copywriter Quick. You check out the latest prices. BOOM! -- Like a punch right between the eyes they charge more per hour -- OUCH! -- than you make in a week. I don't know about you, but I don't want to mortgage my house in hopes of getting winning headlines.