" Enclose a warranty In Your Headline To Increase Profits! "
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by George Dodge
Sometimes you might apply a warranty effectively in your headline. Doing so ofttimes generates further trust in the reader. After all, if you warrant it, you must believe in whatever it is you are guaranteeing.
Recall Domino Pizza's unique competative advantage (UCA), which was also listed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a similar headline work out for you? Think about your service or product. Do you have a unique competative advantage (UCA) that would create a nifty headline? Can you warrant it?
If so, try positioning a warranty within your headline and see the sort of response you get.
You don't have to include the particular word 'warranty' in your headline, other similar words or phrases will work out
just as well, for example Brian Keith Voiles, a master copywriter, gives us as an model of a warranty style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't be overly committed to any specific headline. If your headline does not create results, trash it and assume a replacement. Utilize your most productive headline as your control and try other headlines to see if you can beat its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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