"Enclose A Warranty In Your Headline To Increase Trust!"
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by George Dodge
Sometimes you can use a warranty effectively in your headline. Doing so sometimes generates further credibility in the reader. After all, if you guarantee it, you have to believe in whatever it is you are guaranteeing.
Remember Domino Pizza's reason to buy (RTB) statement, which was likewise employed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a like headline work for you? Consider your product or service. Do you have a reason to buy (RTB) statement that might create a neat headline? Can you guarantee it?
Then perhaps, test positioning a warranty within your headline and discover the sort of reaction you get.
You don't have to utilize the particular word 'guarantee' in your headline, other interchangeable words or phrases will operate
just as well, for example Brian Keith Voiles, a well known copywriter, gives us as an model of a warranty style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep tweaking your headlines, don't fall in love with any particular headline. If your headline does not develop results, scrap it and use an alternative. Apply your best headline as your control and try variations of your headlines to see if you can improve upon its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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