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by George Dodge

Sometimes you could employ a guarantee effectively in your headline. Doing so sometimes generates increased trust in the reader. After all, if you warrant it, you must believe in whatever it is you are guaranteeing.

Recall Domino Pizza's unique selling proposition (USP), which was likewise exploited as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'

That headline worked great for Domino's, could a similar headline work out for you? Consider your product or service. Do you have a unique selling proposition (USP) that could create a dandy headline? Is it possible to warrant it? If so, test positioning a guarantee within your headline and watch the sort of response you get.

You don't have to apply the particular word 'warranty' in your headline, other interchangeable words or phrases will do just as effectively, for example Brian Keith Voiles, a well known copywriter, gives us as an illustration of a guarantee type headline, the following:

"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"

Don't forget, keep experimenting with your headlines, don't become married to any specific headline. If your headline fails to create results, trash it and assume a replacement. Utilize your most responsive headline as your control and try alternative headlines to discover if you can beat its' results.


George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out: Headline Creator Pro , you'll be glad you did.

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