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by George Dodge
Often you could use a warranty effectively in your headline. Doing so oftentimes creates added credibility in the reader. After all, if you warrant it, you have to believe in whatever it is you are guaranteeing.
Remember Domino Pizza's unique selling proposition (USP), which was in addition employed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a similar headline work for you? Think about your service or product. Do you have a unique selling proposition (USP) that could form a swell headline? Can you warrant it?
Then perhaps, test placing a warranty within your headline and see what kind of response you get.
You don't have to employ the particular word 'guarantee' in your headline, other like words or phrases will function
just as good, for example Brian Keith Voiles, a well known copywriter, provides us as an example of a warranty form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't become attached to any particular headline. If your headline does not produce results, scrap it and apply another. Employ your most productive headline as your control and try alternative headlines to see if you can beat its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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