"Enclose A Warranty Within Your Headline To Gain Profits!"
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by George Dodge
Sometimes you can apply a warranty profitably in your headline. Doing this often produces added believability in the reader. After all, if you warrant it, you must believe in whatever it is you are warranting.
Remember Domino Pizza's unique competative advantage (UCA), which was additionally applied as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a similar headline work for you? Think about your service or product. Do you have a unique competative advantage (UCA) that would stimulate a wonderful headline? Is it possible to guarantee it?
Then perhaps, try out positioning a warranty in your headline and observe what sort of reaction you get.
You don't have to use the specific word 'guarantee' in your headline, other interchangeable words or phrases will work
just as effectively, for example Brian Keith Voiles, a renowned copywriter, provides us as an model of a guarantee form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't become attached to any particular headline. If your headline doesn't develop results, dump it and apply a replacement. Utilize your most responsive headline as your control and try alternative headlines to discover if you can beat its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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