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"Enclose A Warranty Within Your Headline To Gain Believability!"
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by George Dodge
Every now and again you might utilize a warranty effectively in your headline. Doing this often generates further credibility in the reader. After all, if you warrant it, you must believe in the product or service you are warranting.
Think of Domino Pizza's reason to buy (RTB) statement, which was additionally exploited as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a similar headline work for you? Think of your product or service. Do you have a reason to buy (RTB) statement that might make a dandy headline? Are you able to guarantee it?
If so, try positioning a guarantee in your headline and find out what sort of response you get.
You don't have to include the specific word 'warranty' in your headline, other like words or phrases will work out
just as effectively, for example Brian Keith Voiles, a master copywriter, provides us as an illustration of a guarantee style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't be overly committed to any particular headline. If your headline doesn't produce results, dump it and apply a different one. Use your most responsive headline as your control and experiment with headlines to determine if you might beat its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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