"Enclose A Warranty In Your Headline To Increase The Confidence Of Your Reader!"
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by George Dodge
Periodically you may include a warranty profitably in your headline. Doing this ofttimes generates additional trust in the reader. After all, if you warrant it, you have to believe in whatever it is you are guaranteeing.
Remember Domino Pizza's unique buying advantage (UBA), which was additionally employed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a like headline function for you? Think of your product or service. Do you have a unique buying advantage (UBA) that might constitute a swell headline? Can you guarantee it?
Then perhaps, try placing a warranty in your headline and observe the kind of reaction you get.
You don't have to have the specific word 'guarantee' in your headline, other exchangeable words or phrases will function
just as good, for example Brian Keith Voiles, a notable copywriter, gives us as an model of a guarantee type headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep experimenting with your headlines, don't fall in love with any particular headline. If your headline doesn't produce results, scrap it and assume a replacement. Use your most productive headline as your control and try other headlines to discover if you can beat its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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