"Enclose A Warranty In Your Headline To Increase Believability!"
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by George Dodge
Often you might have a warranty effectively in your headline. Doing so typically creates enhanced trust in the reader. After all, if you warrant it, you must believe in the product or service you are guaranteeing.
Remember Domino Pizza's unique competative advantage (UCA), which was likewise exploited as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a similar headline function for you? Think of your product or service. Do you have a unique competative advantage (UCA) that could produce a awesome headline? Can you warrant it?
Then perhaps, try out positioning a warranty within your headline and look at what kind of reaction you get.
You don't have to include the particular word 'guarantee' in your headline, other interchangeable words or phrases will work
just as good, for example Brian Keith Voiles, a master copywriter, gives as an illustration of a guarantee form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep tweaking your headlines, don't become married to any particular headline. If your headline doesn't develop results, scrap it and utilize a different one. Apply your most responsive headline as your control and try alternative headlines to see if you are able to beat its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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