"Enclose A Warranty In Your Headline To Gain Profits!"
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by George Dodge
Often you can employ a guarantee effectively in your headline. Doing this often creates further credibility in the reader. After all, if you guarantee it, you have to believe in whatever it is you are guaranteeing.
Recall Domino Pizza's unique buying advantage (UBA), which was as well listed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a like headline work for you? Think of your product or service. Do you have a unique buying advantage (UBA) that might make a smashing headline? Can you guarantee it?
Then perhaps, try putting a warranty in your headline and discover what sort of response you get.
You don't have to apply the specific word 'guarantee' in your headline, other exchangeable words or phrases will function
just as good, for example Brian Keith Voiles, a renowned copywriter, gives us as an model of a warranty form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't fall in love with any particular headline. If your headline does not bring about results, scrap it and utilize another. Employ your most productive headline as your control and try other headlines to see if you can improve upon its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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