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by George Dodge
Occasionally you can enclose a warranty effectively in your headline. Doing so frequently creates added trust in the reader. After all, if you warrant it, you must believe in the product or service you are guaranteeing.
Recall Domino Pizza's reason to buy (RTB) statement, which was as well employed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a like headline work out for you? Think of your product or service. Do you have a reason to buy (RTB) statement that might make up a awesome headline? Is it possible to guarantee it?
Then perhaps, try out putting a guarantee within your headline and look at the sort of response you get.
You don't have to include the particular word 'warranty' in your headline, other interchangeable words or phrases will work out
just as well, for example Brian Keith Voiles, a notable copywriter, provides as an model of a guarantee style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep tweaking your headlines, don't be overly committed to any specific headline. If your headline fails to create results, dump it and assume another. Employ your most productive headline as your control and experiment with headlines to discover if you are able to beat its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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