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by George Dodge
Occasionally you could use a warranty profitably in your headline. Doing this oftentimes produces further credibility in the reader. After all, if you guarantee it, you have to believe in the product or service you are warranting.
Recall Domino Pizza's positioning statement (PS), which was in addition employed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a similar headline work for you? Think of your product or service. Do you have a positioning statement (PS) that would form a outstanding headline? Can you guarantee it?
If so, try positioning a guarantee in your headline and watch what sort of reaction you get.
You don't have to have the particular word 'warranty' in your headline, other similar words or phrases will function
just as good, for example Brian Keith Voiles, a master copywriter, gives as an model of a guarantee type headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't become married to any particular headline. If your headline fails to produce results, trash it and utilize an alternative. Use your most responsive headline as your control and try variations of your headlines to see if you are able to beat its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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