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by George Dodge
Sometimes you can employ a guarantee profitably in your headline. Doing so oftentimes creates further trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.
Think of Domino Pizza's unique competative advantage (UCA), which was additionally listed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a similar headline work out for you? Think of your service or product. Do you have a unique competative advantage (UCA) that might make up a neat headline? Can you guarantee it?
Then perhaps, try out placing a warranty in your headline and discover what sort of response you get.
You don't have to utilize the particular word 'guarantee' in your headline, other like words or phrases will operate
just as good, for example Brian Keith Voiles, a master copywriter, provides us as an model of a warranty form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep experimenting with your headlines, don't be overly committed to any specific headline. If your headline does not bring about results, dump it and produce an alternative. Use your most productive headline as your control and try alternative headlines to see if you can improve upon its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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