"Enclose A Guarantee Within Your Headline To Gain Trust!"
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by George Dodge
Occasionally you may enclose a warranty profitably in your headline. Doing so ofttimes produces additional credibility in the reader. After all, if you guarantee it, you have to believe in whatever it is you are warranting.
Think of Domino Pizza's positioning statement (PS), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a like headline work for you? Think of your service or product. Do you have a positioning statement (PS) that would form a awesome headline? Can you warrant it?
Then perhaps, try putting a warranty in your headline and watch what kind of response you get.
You don't have to include the particular word 'warranty' in your headline, other like words or phrases will function
just as well, for example Brian Keith Voiles, a famous copywriter, gives us as an example of a guarantee form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't become attached to any particular headline. If your headline does not develop results, trash it and use another. Use your best headline as your control and try variations of your headlines to discover if you are able to beat its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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