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by George Dodge
Often you could include a guarantee profitably in your headline. Doing so frequently creates enhanced trust in the reader. After all, if you warrant it, you have to believe in the product or service you are warranting.
Think of Domino Pizza's unique value proposition (UVP), which was additionally exploited as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a similar headline function for you? Think about your service or product. Do you have a unique value proposition (UVP) that might stimulate a wonderful headline? Can you warrant it?
Then perhaps, test positioning a guarantee within your headline and find out the kind of reaction you get.
You don't have to utilize the specific word 'guarantee' in your headline, other exchangeable words or phrases will work
just as effectively, for example Brian Keith Voiles, a master copywriter, gives as an example of a warranty type headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't become attached to any particular headline. If your headline fails to bring about results, scrap it and make another. Utilize your most productive headline as your control and then try an tweak your headlines to see if you can beat its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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