"Enclose A Guarantee In Your Headline To Increase Trust!"
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by George Dodge
Occasionally you can apply a warranty effectively in your headline. Doing this frequently generates additional trust in the reader. After all, if you guarantee it, you have to believe in whatever it is you are guaranteeing.
Recall Domino Pizza's reason to buy (RTB) statement, which was additionally employed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a similar headline work out for you? Think about your product or service. Do you have a reason to buy (RTB) statement that could stimulate a dandy headline? Can you guarantee it?
If so, test positioning a guarantee within your headline and observe what kind of response you get.
You don't have to insert the specific word 'warranty' in your headline, other similar words or phrases will work
just as effectively, for example Brian Keith Voiles, a famous copywriter, gives as an illustration of a warranty type headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep tweaking your headlines, don't be wedded to any specific headline. If your headline does not create results, scrap it and make an alternative. Use your best headline as your control and try variations of your headlines to see if you can beat its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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