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by George Dodge
Every now and again you could employ a warranty profitably in your headline. Doing this frequently creates increased trust in the reader. After all, if you warrant it, you have to believe in the product or service you are guaranteeing.
Think of Domino Pizza's unique value proposition (UVP), which was additionally applied as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a like headline work out for you? Consider your service or product. Do you have a unique value proposition (UVP) that would make up a dandy headline? Is it possible to warrant it?
If so, test positioning a guarantee in your headline and observe the kind of response you get.
You don't have to insert the specific word 'warranty' in your headline, other similar words or phrases will work out
just as effectively, for example Brian Keith Voiles, a well known copywriter, provides us as an model of a guarantee form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep tweaking your headlines, don't be wedded to any particular headline. If your headline doesn't bring about results, trash it and apply an alternative. Utilize your most responsive headline as your control and try other headlines to discover if you can beat its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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