"Enclose A Guarantee In Your Headline To Gain Trust!"
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by George Dodge
Sometimes you might insert a guarantee effectively in your headline. Doing so frequently creates increased credibility in the reader. After all, if you warrant it, you have to believe in whatever it is you are warranting.
Think of Domino Pizza's unique competative advantage (UCA), which was likewise utilized as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a similar headline work out for you? Consider your product or service. Do you have a unique competative advantage (UCA) that could produce a nifty headline? Can you guarantee it?
Then perhaps, try placing a guarantee in your headline and observe what sort of reaction you get.
You don't have to have the particular word 'warranty' in your headline, other like words or phrases will function
just as good, for example Brian Keith Voiles, a renowned copywriter, gives as an example of a warranty form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep tweaking your headlines, don't become attached to any specific headline. If your headline does not bring about results, trash it and use an alternative. Use your best headline as your control and try alternative headlines to see if you can improve upon its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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