"Enclose A Guarantee In Your Headline To Gain The Confidence Of Your Reader!"
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by George Dodge
Occasionally you may employ a guarantee effectively in your headline. Doing this oftentimes generates added credibility in the reader. After all, if you warrant it, you have to believe in whatever it is you are guaranteeing.
Think of Domino Pizza's unique value proposition (UVP), which was as well exploited as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a similar headline work out for you? Consider your product or service. Do you have a unique value proposition (UVP) that might construct a awesome headline? Can you warrant it?
Then perhaps, try putting a warranty within your headline and observe the sort of reaction you get.
You don't have to include the particular word 'guarantee' in your headline, other like words or phrases will function
just as good, for example Brian Keith Voiles, a notable copywriter, gives as an example of a warranty style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't be wedded to any particular headline. If your headline does not produce results, trash it and assume an alternative. Use your most productive headline as your control and experiment with headlines to see if you can beat its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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