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by George Dodge
Every now and again you might apply a warranty effectively in your headline. Doing this typically generates enhanced trust in the reader. After all, if you warrant it, you must believe in whatever it is you are warranting.
Remember Domino Pizza's positioning statement (PS), which was as well applied as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a like headline work out for you? Consider your service or product. Do you have a positioning statement (PS) that would form a neat headline? Are you able to warrant it?
If so, try putting a warranty within your headline and discover the kind of reaction you get.
You don't have to have the particular word 'warranty' in your headline, other interchangeable words or phrases will work out
just as good, for example Brian Keith Voiles, a famous copywriter, gives as an example of a warranty style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't be overly committed to any particular headline. If your headline fails to develop results, scrap it and produce another. Employ your best headline as your control and try other headlines to determine if you are able to improve upon its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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