"$$HEADLINEuse a $$Guarantee $$In Your Headline To $$Increase $$Trust! "
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by George Dodge
Periodically you may utilize a guarantee effectively in your headline. Doing this oftentimes generates additional believability in the reader. After all, if you guarantee it, you must believe in whatever it is you are warranting.
Remember Domino Pizza's positioning statement (PS), which was as well utilized as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a similar headline work out for you? Consider your service or product. Do you have a positioning statement (PS) that might make up a smashing headline? Can you guarantee it?
Then perhaps, test positioning a guarantee in your headline and find out the sort of reaction you get.
You don't have to insert the particular word 'guarantee' in your headline, other interchangeable words or phrases will function
just as effectively, for example Brian Keith Voiles, a famous copywriter, provides as an illustration of a guarantee style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't fall in love with any particular headline. If your headline does not develop results, trash it and use a different one. Apply your best headline as your control and try variations of your headlines to see if you can beat its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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