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by George Dodge
Often you could utilize a warranty effectively in your headline. Doing so frequently creates increased trust in the reader. After all, if you guarantee it, you must believe in the product or service you are guaranteeing.
Recall Domino Pizza's unique buying advantage (UBA), which was additionally listed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a similar headline work for you? Think about your service or product. Do you have a unique buying advantage (UBA) that could produce a neat headline? Is it possible to guarantee it?
If so, test putting a warranty in your headline and see the sort of reaction you get.
You don't have to use the particular word 'guarantee' in your headline, other like words or phrases will work
just as good, for example Brian Keith Voiles, a famous copywriter, gives as an illustration of a guarantee form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't become married to any particular headline. If your headline fails to develop results, trash it and utilize another. Utilize your most responsive headline as your control and try variations of your headlines to see if you are able to beat its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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