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by George Dodge
Oftentimes you can have a warranty effectively in your headline. Doing this frequently creates increased believability in the reader. After all, if you guarantee it, you have to believe in the product or service you are warranting.
Remember Domino Pizza's unique selling proposition (USP), which was likewise exploited as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a similar headline function for you? Think about your service or product. Do you have a unique selling proposition (USP) that could create a awesome headline? Are you able to warrant it?
Then perhaps, test positioning a guarantee within your headline and find out what kind of reaction you get.
You don't have to employ the particular word 'guarantee' in your headline, other interchangeable words or phrases will work
just as well, for example Brian Keith Voiles, a notable copywriter, gives as an example of a guarantee style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't be overly committed to any particular headline. If your headline doesn't produce results, scrap it and use an alternative. Apply your most responsive headline as your control and try alternative headlines to see if you can improve upon its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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