"Employ A Warranty Within Your Headline To Increase Believability!"
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by George Dodge
Occasionally you could insert a warranty profitably in your headline. Doing this frequently produces additional believability in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.
Think of Domino Pizza's unique selling proposition (USP), which was in addition exploited as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a like headline function for you? Think about your service or product. Do you have a unique selling proposition (USP) that would make a awesome headline? Can you guarantee it?
Then perhaps, try out placing a warranty within your headline and look at what sort of response you get.
You don't have to apply the particular word 'warranty' in your headline, other similar words or phrases will do
just as good, for example Brian Keith Voiles, a notable copywriter, gives as an model of a guarantee form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep tweaking your headlines, don't become married to any particular headline. If your headline does not develop results, dump it and apply a replacement. Use your best headline as your control and then try an tweak your headlines to see if you can improve upon its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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