"Employ A Warranty Within Your Headline To Gain Trust!"
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by George Dodge
Frequently you might use a warranty effectively in your headline. Doing this sometimes produces added believability in the reader. After all, if you warrant it, you must believe in the product or service you are warranting.
Remember Domino Pizza's unique selling proposition (USP), which was also employed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a like headline function for you? Consider your product or service. Do you have a unique selling proposition (USP) that would make a great headline? Is it possible to guarantee it?
Then perhaps, try placing a warranty within your headline and observe the sort of reaction you get.
You don't have to employ the particular word 'warranty' in your headline, other like words or phrases will do
just as well, for example Brian Keith Voiles, a renowned copywriter, provides us as an example of a guarantee style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't fall in love with any specific headline. If your headline doesn't create results, dump it and apply an alternative. Use your most responsive headline as your control and then try an tweak your headlines to determine if you can improve upon its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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