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by George Dodge

Occasionally you can have a guarantee effectively in your headline. Doing so frequently generates enhanced trust in the reader. After all, if you guarantee it, you must believe in the product or service you are guaranteeing.

Remember Domino Pizza's unique buying advantage (UBA), which was also employed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'

That headline functioned great for Domino's, could a similar headline work out for you? Think about your service or product. Do you have a unique buying advantage (UBA) that would stimulate a awesome headline? Are you able to guarantee it? If so, test positioning a warranty within your headline and observe what sort of reaction you get.

You don't have to have the particular word 'warranty' in your headline, other exchangeable words or phrases will function just as well, for example Brian Keith Voiles, a renowned copywriter, provides as an model of a warranty style of headline, the following:

"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"

Don't forget, keep tweaking your headlines, don't be overly committed to any particular headline. If your headline fails to create results, dump it and employ a different one. Use your best headline as your control and experiment with headlines to see if you might beat its' results.


George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!

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