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by George Dodge
Occasionally you can employ a warranty profitably in your headline. Doing this frequently creates increased credibility in the reader. After all, if you warrant it, you have to believe in whatever it is you are guaranteeing.
Think of Domino Pizza's unique value proposition (UVP), which was additionally employed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a like headline work out for you? Consider your service or product. Do you have a unique value proposition (UVP) that would construct a great headline? Can you warrant it?
If so, try putting a guarantee within your headline and watch what sort of reaction you get.
You don't have to include the particular word 'guarantee' in your headline, other similar words or phrases will do
just as good, for example Brian Keith Voiles, a well known copywriter, provides us as an illustration of a guarantee style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't be wedded to any specific headline. If your headline does not produce results, trash it and employ an alternative. Utilize your best headline as your control and try variations of your headlines to see if you can beat its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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