"Employ A Warranty In Your Headline To Increase Trust!"
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by George Dodge
Frequently you could employ a warranty effectively in your headline. Doing this typically produces additional trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.
Recall Domino Pizza's unique value proposition (UVP), which was in addition used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a similar headline work for you? Think about your product or service. Do you have a unique value proposition (UVP) that could produce a smashing headline? Is it possible to guarantee it?
If so, try putting a warranty within your headline and look at the sort of response you get.
You don't have to utilize the specific word 'guarantee' in your headline, other exchangeable words or phrases will do
just as effectively, for example Brian Keith Voiles, a well known copywriter, provides as an illustration of a warranty form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't be overly committed to any particular headline. If your headline doesn't bring about results, trash it and make a different one. Utilize your most responsive headline as your control and then try an tweak your headlines to determine if you might improve upon its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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