"Employ A Warranty In Your Headline To Increase Profits!"
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by George Dodge
Occasionally you might employ a warranty profitably in your headline. Doing so oftentimes creates added believability in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.
Remember Domino Pizza's positioning statement (PS), which was also utilized as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a like headline work for you? Think about your product or service. Do you have a positioning statement (PS) that could make a dandy headline? Can you guarantee it?
Then perhaps, try putting a warranty within your headline and look at the sort of reaction you get.
You don't have to use the particular word 'guarantee' in your headline, other similar words or phrases will function
just as effectively, for example Brian Keith Voiles, a famous copywriter, gives as an model of a guarantee type headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't be overly committed to any specific headline. If your headline does not create results, scrap it and apply an alternative. Apply your most productive headline as your control and experiment with headlines to see if you can beat its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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