"Employ A Warranty In Your Headline To Increase Profits!"
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by George Dodge
Frequently you might utilize a warranty effectively in your headline. Doing so sometimes generates additional believability in the reader. After all, if you warrant it, you have to believe in whatever it is you are warranting.
Remember Domino Pizza's reason to buy (RTB) statement, which was as well utilized as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a like headline work for you? Think of your product or service. Do you have a reason to buy (RTB) statement that could form a nifty headline? Are you able to guarantee it?
If so, try positioning a warranty in your headline and see what sort of reaction you get.
You don't have to include the particular word 'warranty' in your headline, other similar words or phrases will operate
just as effectively, for example Brian Keith Voiles, a well known copywriter, provides as an illustration of a guarantee form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't become attached to any specific headline. If your headline doesn't produce results, scrap it and create another. Use your best headline as your control and try other headlines to determine if you are able to improve upon its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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