" Employ A Warranty In Your Headline To Gain Trust! "
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by George Dodge
Sometimes you might insert a warranty profitably in your headline. Doing this ofttimes generates further credibility in the reader. After all, if you guarantee it, you have to believe in whatever it is you are guaranteeing.
Think of Domino Pizza's unique buying advantage (UBA), which was likewise utilized as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a similar headline function for you? Think about your product or service. Do you have a unique buying advantage (UBA) that might form a nifty headline? Can you guarantee it?
If so, try placing a guarantee in your headline and watch the kind of reaction you get.
You don't have to utilize the specific word 'guarantee' in your headline, other similar words or phrases will operate
just as well, for example Brian Keith Voiles, a master copywriter, gives us as an model of a guarantee type headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't be overly committed to any particular headline. If your headline does not bring about results, dump it and assume an alternative. Utilize your best headline as your control and then try an tweak your headlines to see if you can beat its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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