"Employ A Warranty In Your Headline To Gain Believability!"
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by George Dodge
Every now and again you can employ a guarantee effectively in your headline. Doing this often generates added believability in the reader. After all, if you warrant it, you have to believe in whatever it is you are guaranteeing.
Remember Domino Pizza's unique buying advantage (UBA), which was additionally used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a like headline function for you? Think of your service or product. Do you have a unique buying advantage (UBA) that might create a neat headline? Can you guarantee it?
If so, try out placing a guarantee in your headline and look at what sort of response you get.
You don't have to have the particular word 'warranty' in your headline, other like words or phrases will function
just as good, for example Brian Keith Voiles, a famous copywriter, gives us as an example of a guarantee type headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't fall in love with any specific headline. If your headline does not produce results, dump it and develop a replacement. Employ your best headline as your control and then try an tweak your headlines to see if you are able to beat its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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