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by George Dodge
Frequently you could enclose a guarantee profitably in your headline. Doing so frequently generates further credibility in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.
Think of Domino Pizza's unique value proposition (UVP), which was in addition employed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a similar headline function for you? Think about your product or service. Do you have a unique value proposition (UVP) that could form a swell headline? Can you warrant it?
Then perhaps, try out positioning a warranty within your headline and look at what sort of response you get.
You don't have to include the particular word 'guarantee' in your headline, other interchangeable words or phrases will operate
just as good, for example Brian Keith Voiles, a master copywriter, gives as an illustration of a warranty type headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't be wedded to any specific headline. If your headline does not develop results, trash it and assume a replacement. Apply your most productive headline as your control and try alternative headlines to see if you can beat its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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