"Employ A Guarantee Within Your Headline To Increase The Confidence Of Your Reader!"
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by George Dodge
Oftentimes you could apply a warranty effectively in your headline. Doing this oftentimes generates enhanced trust in the reader. After all, if you warrant it, you have to believe in whatever it is you are warranting.
Remember Domino Pizza's unique competative advantage (UCA), which was in addition listed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a like headline function for you? Think about your product or service. Do you have a unique competative advantage (UCA) that could make a awesome headline? Can you warrant it?
Then perhaps, try out putting a warranty in your headline and discover the kind of reaction you get.
You don't have to use the specific word 'guarantee' in your headline, other similar words or phrases will do
just as good, for example Brian Keith Voiles, a master copywriter, gives as an model of a guarantee style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't become married to any particular headline. If your headline fails to produce results, trash it and utilize a replacement. Apply your most responsive headline as your control and try other headlines to discover if you are able to improve upon its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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