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by George Dodge
Frequently you can utilize a guarantee profitably in your headline. Doing so sometimes generates further trust in the reader. After all, if you warrant it, you have to believe in whatever it is you are warranting.
Remember Domino Pizza's reason to buy (RTB) statement, which was in addition utilized as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a like headline work for you? Think of your product or service. Do you have a reason to buy (RTB) statement that might form a great headline? Can you guarantee it?
If so, try out putting a warranty in your headline and find out what sort of reaction you get.
You don't have to include the particular word 'warranty' in your headline, other similar words or phrases will operate
just as effectively, for example Brian Keith Voiles, a master copywriter, provides us as an model of a guarantee type headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep experimenting with your headlines, don't become attached to any particular headline. If your headline does not bring about results, scrap it and utilize a different one. Employ your best headline as your control and try alternative headlines to see if you can improve upon its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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