"Employ A Guarantee Within Your Headline To Increase Believability!"
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by George Dodge
Every now and again you might apply a guarantee profitably in your headline. Doing this oftentimes creates further trust in the reader. After all, if you guarantee it, you have to believe in whatever it is you are guaranteeing.
Think of Domino Pizza's unique value proposition (UVP), which was likewise utilized as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a like headline work for you? Consider your service or product. Do you have a unique value proposition (UVP) that would stimulate a smashing headline? Can you warrant it?
Then perhaps, test positioning a guarantee in your headline and observe the sort of reaction you get.
You don't have to apply the specific word 'guarantee' in your headline, other exchangeable words or phrases will work
just as well, for example Brian Keith Voiles, a notable copywriter, provides us as an illustration of a guarantee form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't be wedded to any specific headline. If your headline does not produce results, trash it and assume another. Use your most productive headline as your control and try variations of your headlines to see if you can improve upon its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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