"Employ A Guarantee Within Your Headline To Gain The Confidence Of Your Reader!"
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by George Dodge
Oftentimes you might utilize a warranty profitably in your headline. Doing this ofttimes produces further credibility in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.
Remember Domino Pizza's unique competative advantage (UCA), which was also applied as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a like headline function for you? Consider your product or service. Do you have a unique competative advantage (UCA) that could make a smashing headline? Are you able to guarantee it?
If so, try positioning a guarantee within your headline and see the kind of response you get.
You don't have to use the particular word 'warranty' in your headline, other exchangeable words or phrases will function
just as effectively, for example Brian Keith Voiles, a master copywriter, gives us as an example of a guarantee form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't become married to any particular headline. If your headline doesn't produce results, scrap it and create an alternative. Apply your best headline as your control and try alternative headlines to discover if you are able to improve upon its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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