"Employ A Guarantee In Your Headline To Increase Trust!"
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by George Dodge
Often you might enclose a warranty profitably in your headline. Doing this often generates further trust in the reader. After all, if you guarantee it, you have to believe in whatever it is you are warranting.
Recall Domino Pizza's unique value proposition (UVP), which was additionally exploited as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a like headline work out for you? Think about your service or product. Do you have a unique value proposition (UVP) that could make up a smashing headline? Can you guarantee it?
Then perhaps, try out putting a warranty within your headline and look at what kind of reaction you get.
You don't have to employ the particular word 'warranty' in your headline, other similar words or phrases will do
just as good, for example Brian Keith Voiles, a famous copywriter, provides as an model of a guarantee form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't be wedded to any particular headline. If your headline does not create results, trash it and develop a different one. Utilize your most productive headline as your control and try other headlines to see if you can improve upon its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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