"Employ A Guarantee In Your Headline To Increase Trust!"
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by George Dodge
Sometimes you might apply a guarantee effectively in your headline. Doing this frequently generates further believability in the reader. After all, if you guarantee it, you have to believe in the product or service you are guaranteeing.
Remember Domino Pizza's positioning statement (PS), which was likewise used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a similar headline work for you? Think of your service or product. Do you have a positioning statement (PS) that might stimulate a swell headline? Are you able to warrant it?
Then perhaps, try putting a guarantee within your headline and discover what sort of reaction you get.
You don't have to insert the specific word 'warranty' in your headline, other like words or phrases will operate
just as good, for example Brian Keith Voiles, a well known copywriter, gives as an illustration of a warranty form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't become married to any particular headline. If your headline fails to bring about results, dump it and employ a different one. Utilize your most productive headline as your control and try alternative headlines to discover if you might improve upon its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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