"Employ A Guarantee In Your Headline To Increase Believability!"
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by George Dodge
Oftentimes you may enclose a warranty profitably in your headline. Doing so ofttimes creates further trust in the reader. After all, if you warrant it, you have to believe in whatever it is you are warranting.
Think of Domino Pizza's unique selling proposition (USP), which was as well applied as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a like headline function for you? Consider your service or product. Do you have a unique selling proposition (USP) that might constitute a outstanding headline? Can you warrant it?
Then perhaps, test putting a warranty in your headline and discover the sort of reaction you get.
You don't have to employ the specific word 'warranty' in your headline, other similar words or phrases will do
just as good, for example Brian Keith Voiles, a famous copywriter, provides us as an illustration of a warranty form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't become married to any specific headline. If your headline does not bring about results, scrap it and create an alternative. Utilize your best headline as your control and try other headlines to see if you can improve upon its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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