"Employ A Guarantee In Your Headline To Increase Believability!"
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by George Dodge
Oftentimes you may include a guarantee effectively in your headline. Doing this sometimes generates increased trust in the reader. After all, if you guarantee it, you must believe in the product or service you are guaranteeing.
Remember Domino Pizza's reason to buy (RTB) statement, which was likewise used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a similar headline work for you? Think about your service or product. Do you have a reason to buy (RTB) statement that would constitute a swell headline? Can you guarantee it?
Then perhaps, try putting a guarantee within your headline and see what kind of response you get.
You don't have to utilize the particular word 'guarantee' in your headline, other exchangeable words or phrases will work out
just as well, for example Brian Keith Voiles, a renowned copywriter, gives as an model of a guarantee type headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep tweaking your headlines, don't be overly committed to any particular headline. If your headline does not create results, trash it and develop an alternative. Utilize your most responsive headline as your control and experiment with headlines to discover if you can improve upon its' results.
George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!
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