" Employ A Guarantee In Your Headline To Gain The Confidence Of Your Reader! "
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by George Dodge
Periodically you may apply a warranty profitably in your headline. Doing this typically creates enhanced trust in the reader. After all, if you warrant it, you must believe in whatever it is you are guaranteeing.
Think of Domino Pizza's positioning statement (PS), which was additionally exploited as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a like headline function for you? Consider your service or product. Do you have a positioning statement (PS) that could construct a neat headline? Can you warrant it?
Then perhaps, try putting a guarantee within your headline and watch what sort of reaction you get.
You don't have to have the specific word 'warranty' in your headline, other similar words or phrases will work out
just as effectively, for example Brian Keith Voiles, a master copywriter, gives as an example of a guarantee form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep testing your headlines, don't become married to any particular headline. If your headline does not bring about results, scrap it and utilize a different one. Utilize your best headline as your control and experiment with headlines to see if you can beat its' results.
George Dodge is webmaster of the www.Headline-Creator-Pro.com website that provides copywriters with a tool that significantly reduces the time and effort required to create up to one hundred headlines modeled on the greatest profit pulling headlines of all time. If you write headlines, check out:
Headline Creator Pro , you'll be glad you did.
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