"Employ A Guarantee In Your Headline To Gain The Confidence Of Your Reader!"
Winning Website Sales Letters
Discover 757 explosive web copywriting techniques GUARANTEED to skyrocket YOUR online sales and stuff more cash in your pocket - even if you haven’t written a thing since high school!
www.CompellingWebCopy.com
Secret Internet Marketing Labs
"Incredible! Your Chance to SPY On An Internet Madman and Discover How He Consistently Churns Out Six Figures Incomes Like An ATM Machine Spits Out Cash"
www.secret-internet-marketing-labs.com
7 Days To Profits
Kickstart Your Path To Creating Exceptional Profits Online
In Any Niche...In 7 Days Or Less!
www.Seven-Days-To-Profits.com |
by George Dodge
Occasionally you may enclose a guarantee effectively in your headline. Doing this typically produces increased credibility in the reader. After all, if you guarantee it, you have to believe in the product or service you are warranting.
Think of Domino Pizza's unique buying advantage (UBA), which was also listed as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked out great for Domino's, could a similar headline function for you? Think about your service or product. Do you have a unique buying advantage (UBA) that would form a smashing headline? Are you able to guarantee it?
If so, test putting a guarantee in your headline and discover what kind of reaction you get.
You don't have to use the specific word 'warranty' in your headline, other like words or phrases will function
just as effectively, for example Brian Keith Voiles, a notable copywriter, gives us as an model of a warranty type headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep evaluating your headlines, don't fall in love with any particular headline. If your headline doesn't create results, scrap it and produce a different one. Use your most productive headline as your control and try alternative headlines to discover if you can improve upon its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
|
This is a "Shareware" Article
(what's that? read on...)
This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the entire article is left intact including this notice. Copyright © 2005 .
* We respect your email privacy and promise to never share or rent your email address to any unauthorized third party. By submitting your email address you are requesting and agreeing to be subscribed to our "Weekly Headline Tips" email newsletter to which you may unsubscribe at any time.
|
|