"Employ A Guarantee In Your Headline To Gain Profits!"
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by George Dodge
Periodically you could insert a warranty profitably in your headline. Doing this ofttimes creates increased believability in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.
Recall Domino Pizza's positioning statement (PS), which was additionally utilized as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline worked great for Domino's, could a similar headline work for you? Think about your service or product. Do you have a positioning statement (PS) that could constitute a wonderful headline? Can you warrant it?
Then perhaps, test positioning a warranty within your headline and discover the sort of response you get.
You don't have to use the particular word 'warranty' in your headline, other exchangeable words or phrases will do
just as well, for example Brian Keith Voiles, a famous copywriter, provides as an illustration of a warranty form of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep tweaking your headlines, don't fall in love with any specific headline. If your headline does not bring about results, scrap it and utilize a different one. Apply your most responsive headline as your control and try other headlines to see if you can beat its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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