"Employ A Guarantee In Your Headline To Gain Believability!"
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by George Dodge
Frequently you can include a guarantee effectively in your headline. Doing so often produces enhanced trust in the reader. After all, if you warrant it, you must believe in whatever it is you are warranting.
Think of Domino Pizza's positioning statement (PS), which was as well applied as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'
That headline functioned great for Domino's, could a similar headline work out for you? Consider your product or service. Do you have a positioning statement (PS) that could build a neat headline? Can you guarantee it?
If so, try out putting a guarantee in your headline and look at what kind of reaction you get.
You don't have to utilize the specific word 'warranty' in your headline, other like words or phrases will operate
just as good, for example Brian Keith Voiles, a notable copywriter, gives us as an illustration of a warranty style of headline, the following:
"Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!"
Don't forget, keep experimenting with your headlines, don't fall in love with any particular headline. If your headline does not produce results, trash it and produce a replacement. Use your best headline as your control and experiment with headlines to see if you can improve upon its' results.
George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is www.Headline-Creator-Pro.com where you can get your copy of a headline generating tool that enables you to create winning headlines quickly with push button ease.
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